Where is the Growth?
Upstack announced its 25th partner investment. At this point, it is just about tying up the existing selling partners. Press releases about 9000 partners aside, producing partners are few and […]
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Tech Marketing: Does it Exist?
I write a lot about marketing. Usually the article comes from a project with a consulting client; or reading Seth Godin; or taking a class; or great conversations. Lately I
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UCaaS is a Red Ocean in More Ways than One
Recently Moody’s rated a private UCaaS provider, which led to a discussion on where the market for UCaaS is going. We are past early adopters and firmly in a Red
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Positioning 101
Most tech companies push product, well, not even product, an acronym like UCaaS, CCaaS, AI, SD-WAN. They don’t have Positioning. They think their Target Market is Everyone, but that is
The SPIFF
It has become a real contest out there for SPIFFs. The SPIFF used to be to (a) draw attention to a company or service offering; or (b) to create some
Everyone? Everyone
I just started a two week Sprint on Positioning with Section4. They ask why you are taking the course. I said because I have spent 23 years in telecom where
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