iAgent is an email marketing business to channel partners. Vendors pay to have their ads sent to the iAgent email list. They are also posted on to the iAgent website. […]
A Quick Glimpse at Channel Marketing Read More »
I saw another LinkedIn post about a vendor helping Partners sell to Enterprise. It is exhausting to see this. Historically, the Channel was built to handle SMB. Cisco and Microsoft
About Selling to Enterprise Read More »
Cisco just rolled out a new points-based partner program. I know many vendors, pundits and channel execs are going to talking about how this is the new model. (I have
Cisco’s New Partner Plan isn’t for You! Read More »
Leading up to the Cloud Comm Alliance event this week, I have been thinking a lot about why partner programs don’t work. Two years ago, one speaker at the CCA
Why Your Partner Program isn’t Working Read More »
Someone sent me this Podcast with James Anderson & Kameron on Spotify. James is a writer for Informa TechTarget that posts on Channel Dive – what kind of name is
Why is Everyone So Confused About The Channel? Read More »
Just a quick rant. Every time a TSD signs up a vendor, I get mass blasted from the vendor. I have a number of problems with it: (1) a majority
The Partner is the Product Read More »
