There are many variables in the success of a vendor’s partner program. One of the elements missing is Channel Marketing. It is different than traditional marketing directed at Buyers. Big […]
Why Traditional Marketing Falls Short in the Channel Read More »
In 1999, when I started as a BellSouth sub-agent under IEI, RAD-INFO INC had a direct contract with AT&T, Progress Telecom and a couple of other carriers. By the time
Why Do We Have TSDs? Read More »
At the Cavell conference, one CSP executive was very upset at the TSDs. He should be. He knows nothing about the channel. He obviously was under the impression that if
Why Are You so Mad at the Channel? Read More »
Eric Brooker: I received the spam, I mean email, you sent asking me to run a deal through Channel Standard. “Here’s [Eric’s] ask: take a deal you’re working right now
Run One Deal Through It Read More »
iAgent is an email marketing business to channel partners. Vendors pay to have their ads sent to the iAgent email list. They are also posted on to the iAgent website.
A Quick Glimpse at Channel Marketing Read More »
I saw another LinkedIn post about a vendor helping Partners sell to Enterprise. It is exhausting to see this. Historically, the Channel was built to handle SMB. Cisco and Microsoft
About Selling to Enterprise Read More »
