Channel Reality: Yes, I Do Want to Help
As I was writing the obituary for my father, I realized I only knew him from one or two perspectives, but he was many things to many people. He was …
channel sales enablement
Marketing at Channel Events
Got this in email today: “a recent Channel Marketing Association study found that over 60% of channel companies spend more than $250,000 per year on events—but only 30% track or …
The Channel Manager Churn
More and more when a Channel Manager is hired, there isn’t a lot of training. The on-boarding consists of the vendor portal, product portfolio and maybe the sales process. Everything …
Selling Through a TSB or Getting Attention
One thing I get asked a lot by channel managers is How to Sell through a TSB (brokerage formerly known as Master Agency). Basically, how do I get the Attention …
AppDirect Makes a Marketplace Move
AppDirect’s MSP event is going on this week in Chicago (Avant’s backyard). AppD said 22% of its base of 10,000 technology advisors are transacting more than $1 million a year …
You Know or You Don’t
Recently Avant announced: “First Orion has announced its partnership with AVANT Communications to expand the distribution of its branded calling solutions, giving AVANT’s extensive network of Trusted Advisor partners deeper …