The Channel Dance
As we head into the second half of expo season, new channel execs popping up everywhere. #musicalchairs Fusion Connect has yet another Channel Chief. This is like 3 in 4 […]
channel sales enablement
Channel Reality: Yes, I Do Want to Help
As I was writing the obituary for my father, I realized I only knew him from one or two perspectives, but he was many things to many people. He was
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Marketing at Channel Events
Got this in email today: “a recent Channel Marketing Association study found that over 60% of channel companies spend more than $250,000 per year on events—but only 30% track or
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The Channel Manager Churn
More and more when a Channel Manager is hired, there isn’t a lot of training. The on-boarding consists of the vendor portal, product portfolio and maybe the sales process. Everything
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Selling Through a TSB or Getting Attention
One thing I get asked a lot by channel managers is How to Sell through a TSB (brokerage formerly known as Master Agency). Basically, how do I get the Attention
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AppDirect Makes a Marketplace Move
AppDirect’s MSP event is going on this week in Chicago (Avant’s backyard). AppD said 22% of its base of 10,000 technology advisors are transacting more than $1 million a year
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