The Race for Sales
As companies add UC+CC or UC to CCaaS or other bundles, the success of sales will be limited and take a lot of time to come. Why? Because most salespeople …
channel sales enablement
Sell My Stuff!
I run into this too often. Sell My Stuff! You want partners to sell your stuff – and you can’t understand why they don’t – and you kind of think …
Correcting the Misconceptions about the Channel at CCA24
I covered much of this earlier in my post “Is the Channel Dying“. But yesterday at Cloud Communications Alliance event, I have never heard someone spout so much incorrect information. …
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The TSD Conflict of Interest
After Scansource’s CEO blundered the announcement of the NewCo subsidiary in Vegas last week, LinkedIn chimed in. As is often the case, most commenters did NOT read the whole article. …
Cyber Security and MSPs
Many companies are looking into the partner space, specifically for MSPs. First off, do you know who your Target Customer is? Oh, right, everyone. Do you have a Partner Profile? …
Channel Marketing Dilemma
In the past month, my inbox was overflowing with email from vendors. The ones that begin, it was nice to meet you at… immediately get deleted, because it usually didn’t …