Missed Out!
Saks Fifth Avenue, Neiman Marcus and J Crew have all filed for bankruptcy under the cover of COVID-19. Only Bloomberg seemed to notice that these retail giants were over-burdened with …
Marketing
Running a Virtual Conference
I see people talking about virtual conferences. I have even been on two this year. I am passing on any more. Here’s why: In-person keynotes from the corporate exec have …
Sales & Webinar Tips
Saw these 7 sales tips on LinkedIn (from Gabe Villamizar recapping Becc Holland from Chorus.ai). As I read them, I was agreeing and realized they also refer to how you …
Value, USP, Position, Ladder
Back in 1969, Ries and Trout wrote an article describing Positioning as a battle for the buyer’s mind. A Brand occupies at most 1K of space in the brain. It …
Disruption From Outside
Looking at other industries makes me scratch my head about our own. Kodak, Xerox, HP, Lucent and so many others that didn’t see the light of the train coming at …
Another Price War
This industry just doesn’t understand how to sell or market. No Value Proposition. No Laddering. No Positioning. Not even clear internal communications of how your product is better than the …