SMB Marketing
It is a Friday night and I am picking up food from 2 pizza parlors. Both are empty. No pile of boxes filled with steaming hot pizza waiting for Uber …
It is a Friday night and I am picking up food from 2 pizza parlors. Both are empty. No pile of boxes filled with steaming hot pizza waiting for Uber …
This is one example of the ChatGPT inspired emails that get sent to partners. Sorry for picking on this vendor, but it was awful. My name is XXXX and I …
With everything changed since the pandemic, people forgot that Content is King. When the streaming services are suffering losses, is it the price or the lack of compelling content? When …
I write a lot about marketing. Usually the article comes from a project with a consulting client; or reading Seth Godin; or taking a class; or great conversations. Lately I …
Most tech companies push product, well, not even product, an acronym like UCaaS, CCaaS, AI, SD-WAN. They don’t have Positioning. They think their Target Market is Everyone, but that is …
I just started a two week Sprint on Positioning with Section4. They ask why you are taking the course. I said because I have spent 23 years in telecom where …