SMB Marketing
It is a Friday night and I am picking up food from 2 pizza parlors. Both are empty. No pile of boxes filled with steaming hot pizza waiting for Uber …
Marketing
Channel Marketing Mistake (Case # 132)
This is one example of the ChatGPT inspired emails that get sent to partners. Sorry for picking on this vendor, but it was awful. My name is XXXX and I …
Content is Still King
With everything changed since the pandemic, people forgot that Content is King. When the streaming services are suffering losses, is it the price or the lack of compelling content? When …
Tech Marketing: Does it Exist?
I write a lot about marketing. Usually the article comes from a project with a consulting client; or reading Seth Godin; or taking a class; or great conversations. Lately I …
Positioning 101
Most tech companies push product, well, not even product, an acronym like UCaaS, CCaaS, AI, SD-WAN. They don’t have Positioning. They think their Target Market is Everyone, but that is …
Everyone? Everyone
I just started a two week Sprint on Positioning with Section4. They ask why you are taking the course. I said because I have spent 23 years in telecom where …