When Hiring a Marketing Agency
I was talking with a venue manager yesterday. He seemed really disappointed in the marketing agencies he had hired to do lead gen. I asked him some simple questions: Did […]
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Marketing
Coaching Up Your People
During the last month I have been to 3 conferences. So many conversations. A majority of the conversations were around buying/selling providers and hiring. I follow a number of recruiters
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Never Thought Cable Would
NCTA has a new impact campaign out to let people, pundits and politicians know that the cable industry is impactful. I never thought the cableco’s would be talking about how
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CellCos are in Hyper Competition
The Street and other business media is writing about the cellular industry having an issue with churn. Chrun is up at AT&T. AT&T blames it on seasonal as well as
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SMB Marketing
It is a Friday night and I am picking up food from 2 pizza parlors. Both are empty. No pile of boxes filled with steaming hot pizza waiting for Uber
Channel Marketing Mistake (Case # 132)
This is one example of the ChatGPT inspired emails that get sent to partners. Sorry for picking on this vendor, but it was awful. My name is XXXX and I
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