Marketing Cloud Comms
Most websites for cloud communications providers are acronym focused or product pushing. That isn’t what buyers are looking for. (It isn’t what AI is looking for either!) [BTW, the B2B […]
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Marketing
As the Fiber World Turns
Lumen, despite all of the PR and AI noise, reported revenues of $2.37 billion, down 2.7% year on year. And that is after selling the FTTH unit to AT&T.
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Marketing in 5 Minutes
Marketing is fundamental. It is NOT immediate. It requires a plan, a strategy, not tactics. Posting pics to Instagram is not a plan. People think it is, but really you
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When Hiring a Marketing Agency
I was talking with a venue manager yesterday. He seemed really disappointed in the marketing agencies he had hired to do lead gen. I asked him some simple questions: Did
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Coaching Up Your People
During the last month I have been to 3 conferences. So many conversations. A majority of the conversations were around buying/selling providers and hiring. I follow a number of recruiters
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Never Thought Cable Would
NCTA has a new impact campaign out to let people, pundits and politicians know that the cable industry is impactful. I never thought the cableco’s would be talking about how
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