Is MDF Just Signaling?
In this article about Super Bowl ads, GapingVoid points out that it isn’t so much advertising as Signaling. A Super Bowl implies, “It sends consumers the message, even subconsciously, that …
Marketing
Marketing Practices for the Service Provider
I have worked with over 100 service providers of all stripes – ISP, WISP, MSP, CLEC, ILEC, MSO, cableco, VoIP/UCaaS, CCaaS, cellco and fiber providers. Most come to me with …
Sales Tip Number 1
A white label VoIP provider has called on me a number of times over the past four years. The latest exchange is why I am writing a blog post about …
Mid-Summer’s Musings on Cloud Comms
When looking at cloud contact center (CCC or CCaaS), my biggest observation is that pure play contact center providers (Genesys, Serenova, et al) are built for primarily inbound contact centers …
EX > CX > F(x)
Employee experience is more important than customer experience. The employee spends as much time communicating internally as externally so their experience with software (tools for their job) is paramount. Clunky …
What Can We Learn from the Pandemic?
UCaaS has been pushing the rock up the proverbial hill for 17 years. Last year the market penetration of UCaaS was shy of 20%. Today, it is pushing 50%. It …