Marketing Cloud Comms
Most websites for cloud communications providers are acronym focused or product pushing. That isn’t what buyers are looking for. (It isn’t what AI is looking for either!) We are past […]
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Marketing
As the Fiber World Turns
Lumen, despite all of the PR and AI noise, reported revenues of $2.37 billion, down 2.7% year on year. And that is after selling the FTTH unit to AT&T.
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Marketing in 5 Minutes
Marketing is fundamental. It is NOT immediate. It requires a plan, a strategy, not tactics. Posting pics to Instagram is not a plan. People think it is, but really you
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When Hiring a Marketing Agency
I was talking with a venue manager yesterday. He seemed really disappointed in the marketing agencies he had hired to do lead gen. I asked him some simple questions: Did
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Coaching Up Your People
During the last month I have been to 3 conferences. So many conversations. A majority of the conversations were around buying/selling providers and hiring. I follow a number of recruiters
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Never Thought Cable Would
NCTA has a new impact campaign out to let people, pundits and politicians know that the cable industry is impactful. I never thought the cableco’s would be talking about how
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