Field of Dreams
“Build it and they will come.” It is from the movie, Field of Dreams, but it is the stuff that tech CEOs believe. Tech firms have a crazy notion that …
Marketing
Has the Channel Show Jumped the Shark?
Many partners say there are just too many shows. Informa, CompTIA, ChannelCo, TD, Ingram, HTG, vendors (like Microsoft Ignite or Dreamforce) and on and on. Too many shows, not enough …
The X Boo-boo
8×8 is spinning up their PR machine about their X Series unified cloud platform. Unfortunately, they didn’t think the marketing out. X Series is generic and well used. Just off …
The Top 10 List
The awards, the top 10 list, the top 20, and the Magical Quadrant. It’s all nonsense. I am a chemist by degree and trade (11 years as a chemist in …
The Lack of a CLEC Story
I had an interesting conversation with a newly minted channel manager this week. He was leaving a CLEC to return to the cable business. There is a huge difference between …
The Pivot
There are a lot of CRMs on the market from free to stupid expensive (I am talking to you Salesforce!). Most of the air in that room is taken up …