Go For the SPIFF!
While providers (especially public ones) look quarter to quarter, they expect agents to think and act long term. “Stop going with the lowest price or the highest Spiff!” Oh, okay. […]
Marketing
Really Caring About the Customer
Saw this GapingVoid post and it made me think about yesterday’s post and how we take the next step. Companies (that are run by techie CEOs) think that a new
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Lifetime Customer Value
This isn’t a metric that analysts look at: LCV [Lifetime Customer Value]. Analysts look at churn (and quite frankly I do not believe anyone’s churn number. If it was almost
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The Big Tech 4: GAFA
“Worth more than $2.3 trillion combined, the Big Tech Four (GAFA = Google, Apple, Facebook and Amazon) continue to grab share from media companies, brands, and retailers. “Scott Galloway, Professor
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