The awards, the top 10 list, the top 20, and the Magical Quadrant. It’s all nonsense. I am a chemist by degree and trade (11 years as a chemist in pharma). Where’s the methodology?
There are 2000+ providers offering Hosted VoIP, SIP Trunking and UC. Add in Contact Center and that number probably jumps by another hundred. How do you widdle it down to 10? How do you give an award?
Most of it is a version of pay to play. You have to be engaged with the people giving the awards. If you aren’t actively engaged with the folks handing out the prize, then you can’t get one – even if your VoIP product cures cancer. Even if you have 80% margin, 0.01% churn, 100K happy end users.
Now that churn number is bullsh!t all the way around. If churn was indeed as low as claimed – and CAGR was what was reported – in the 15 years that 2000 companies have been trying to talk businesses into buying UC, don’t you think market penetration would be higher than 15%????
It’s all marketing shenanigans. SPIN. PR. You don’t need cool tech apparently; you need to pay Gartner and hire a great PR firm.