8×8 is spinning up their PR machine about their X Series unified cloud platform. Unfortunately, they didn’t think the marketing out. X Series is generic and well used. Just off the top of my head IBM servers and probably Lenovo too.
I see this often in VoIP. No one considers the search engine at all. Not just SEO, but how about if someone searches x series in Google. Lenovo, Dell, Intel.
I was just at the pitch night for Startup Weekend. Those folks understand: find a URL first. Then grab your social handles. Make certain they are available and make sense for your company or product (or change the name). These are startup people who think this stuff through at the beginning.
Cloud PBX, Cloud Phone and numerous other terms that have been used in the past are the exact opposite of Kleenex. We know Kleenex as tissues. The rest of these aren’t known as a brand – and barely known as product/service offering.
Marketing 101 people.
Footnote: TPX Communications should have realized that TPX was the stock symbol for Tempur Sealy International. That makes it hard to do news searches for TPX Comm, since stock stuff is more prevalent.
Flexential used to be Peak 10. I know there is a story behind them picking that name, but I can never remember it and often misspell it. Again not forward thinking on the search side of life. But, hey, you can always buy search terms to come up first. It is a more expensive strategy than picking a clean moniker.
At least Dialpad understood the value of a name and domain.