Automation to the Channel
As I have written before, Partner Marketing for the most part is awful or at the very least ineffective. We live in a time for personalization or at the least […]
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Marketing
Soaring Stock and Valuations
Maybe every tech company should go through the pitch process. In that process, founders learn a lot about their story, idea, pitch and value – as seen through the eyes
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Email Marketing to Partners
It seems that every event will now sell your info – thanks Informa!!! If so, then why sell badge scanners to exhibitors? They are already getting the list. To the
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Partner Marketing
In the wake of yet another company getting into the channel martech game, I ask you to examine this study. “According to data collected by the SiriusDecisions Command Center, fewer than
VoIP Advertising in 2019
Saw this ad in the Nashville airport. Altus is from Nashville. They went back to Cisco Powered! That #1 Global VoIP Platform is open to interpretation. $19.95. I have seen
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The Essential Elements of Marketing
This is both a preview of my talk at FISPA Live 2019 next week in Nashville AND a checklist for the chief executives at service providers everywhere. The slides reflect
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