Partner Marketing
In the wake of yet another company getting into the channel martech game, I ask you to examine this study. “According to data collected by the SiriusDecisions Command Center, fewer than […]
Marketing
VoIP Advertising in 2019
Saw this ad in the Nashville airport. Altus is from Nashville. They went back to Cisco Powered! That #1 Global VoIP Platform is open to interpretation. $19.95. I have seen
VoIP Advertising in 2019 Read More »
The Essential Elements of Marketing
This is both a preview of my talk at FISPA Live 2019 next week in Nashville AND a checklist for the chief executives at service providers everywhere. The slides reflect
The Essential Elements of Marketing Read More »
That is Not a Maserati!
One thing that is clear about telecom is that it has plateaued. Just look at the earnings statements. This has always been a me-too industry – since dial-up to the
That is Not a Maserati! Read More »
Worth a Listen
I am not a Tim Ferriss fan but he does a good interview (and he gets very good guests). I am a huge fan of Seth Godin. This interview is
Strategy, Culture and Marketing (part 1)
The above graphic is from CB Insights. They identified a trend that consulting is dying because Strategy is no longer deemed important. It is all about tactics and short term
Strategy, Culture and Marketing (part 1) Read More »