That is Not a Maserati!
One thing that is clear about telecom is that it has plateaued. Just look at the earnings statements. This has always been a me-too industry – since dial-up to the […]
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Marketing
Worth a Listen
I am not a Tim Ferriss fan but he does a good interview (and he gets very good guests). I am a huge fan of Seth Godin. This interview is
Strategy, Culture and Marketing (part 1)
The above graphic is from CB Insights. They identified a trend that consulting is dying because Strategy is no longer deemed important. It is all about tactics and short term
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Field of Dreams
“Build it and they will come.” It is from the movie, Field of Dreams, but it is the stuff that tech CEOs believe. Tech firms have a crazy notion that
Has the Channel Show Jumped the Shark?
Many partners say there are just too many shows. Informa, CompTIA, ChannelCo, TD, Ingram, HTG, vendors (like Microsoft Ignite or Dreamforce) and on and on. Too many shows, not enough
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The X Boo-boo
8×8 is spinning up their PR machine about their X Series unified cloud platform. Unfortunately, they didn’t think the marketing out. X Series is generic and well used. Just off