Missed Out!
Saks Fifth Avenue, Neiman Marcus and J Crew have all filed for bankruptcy under the cover of COVID-19. Only Bloomberg seemed to notice that these retail giants were over-burdened with …
Saks Fifth Avenue, Neiman Marcus and J Crew have all filed for bankruptcy under the cover of COVID-19. Only Bloomberg seemed to notice that these retail giants were over-burdened with …
I see people talking about virtual conferences. I have even been on two this year. I am passing on any more. Here’s why: In-person keynotes from the corporate exec have …
Saw these 7 sales tips on LinkedIn (from Gabe Villamizar recapping Becc Holland from Chorus.ai). As I read them, I was agreeing and realized they also refer to how you …
Back in 1969, Ries and Trout wrote an article describing Positioning as a battle for the buyer’s mind. A Brand occupies at most 1K of space in the brain. It …
Looking at other industries makes me scratch my head about our own. Kodak, Xerox, HP, Lucent and so many others that didn’t see the light of the train coming at …
This industry just doesn’t understand how to sell or market. No Value Proposition. No Laddering. No Positioning. Not even clear internal communications of how your product is better than the …