The transactional agent or sales rep who has been selling replacement services for years. Doesn’t matter if it long distance, SIP trunking, broadband or some other seeming commodity if the […]
3 Scenarios to Re-tool Read More »
While reading this article this morning, it got me thinking. I once told a rather large UCaaS CMO that 1-1000 wasn’t a market – it is at least 5 markets
This is one way to segment the US market – for any B2B product. Each segment has one or more Buyer personas. Each segment procures B2B products in a variety
Market Segmentation and Buyers Read More »
In this article about Super Bowl ads, GapingVoid points out that it isn’t so much advertising as Signaling. A Super Bowl implies, “It sends consumers the message, even subconsciously, that
Is MDF Just Signaling? Read More »
I have worked with over 100 service providers of all stripes – ISP, WISP, MSP, CLEC, ILEC, MSO, cableco, VoIP/UCaaS, CCaaS, cellco and fiber providers. Most come to me with
Marketing Practices for the Service Provider Read More »
A white label VoIP provider has called on me a number of times over the past four years. The latest exchange is why I am writing a blog post about
Sales Tip Number 1 Read More »
