Content is Still King
With everything changed since the pandemic, people forgot that Content is King. When the streaming services are suffering losses, is it the price or the lack of compelling content? When […]
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Marketing
Tech Marketing: Does it Exist?
I write a lot about marketing. Usually the article comes from a project with a consulting client; or reading Seth Godin; or taking a class; or great conversations. Lately I
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Positioning 101
Most tech companies push product, well, not even product, an acronym like UCaaS, CCaaS, AI, SD-WAN. They don’t have Positioning. They think their Target Market is Everyone, but that is
Everyone? Everyone
I just started a two week Sprint on Positioning with Section4. They ask why you are taking the course. I said because I have spent 23 years in telecom where
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Hey I am the 62nd UC Provider!
Recently, Intermedia announced they had joined the portfolio of vendors at Scansource/Intelisys. By my count, Intermedia is the 62nd cloud comms provider in the portfolio (that is viewable publicly). Also,
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What is the Target Market?!
From an earlier article: “What’s your ICP?” What is your Ideal Customer Profile? Who is your target market? This infographic from Masergy (now Comcast) showed up in the partner portal
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