I write a lot about marketing. Usually the article comes from a project with a consulting client; or reading Seth Godin; or taking a class; or great conversations. Lately I […]
Tech Marketing: Does it Exist? Read More »
Most tech companies push product, well, not even product, an acronym like UCaaS, CCaaS, AI, SD-WAN. They don’t have Positioning. They think their Target Market is Everyone, but that is
I just started a two week Sprint on Positioning with Section4. They ask why you are taking the course. I said because I have spent 23 years in telecom where
Everyone? Everyone Read More »
Recently, Intermedia announced they had joined the portfolio of vendors at Scansource/Intelisys. By my count, Intermedia is the 62nd cloud comms provider in the portfolio (that is viewable publicly). Also,
Hey I am the 62nd UC Provider! Read More »
From an earlier article: “What’s your ICP?” What is your Ideal Customer Profile? Who is your target market? This infographic from Masergy (now Comcast) showed up in the partner portal
What is the Target Market?! Read More »
The transactional agent or sales rep who has been selling replacement services for years. Doesn’t matter if it long distance, SIP trunking, broadband or some other seeming commodity if the
3 Scenarios to Re-tool Read More »
