Market Segmentation and Buyers
This is one way to segment the US market – for any B2B product. Each segment has one or more Buyer personas. Each segment procures B2B products in a variety …
Marketing
Is MDF Just Signaling?
In this article about Super Bowl ads, GapingVoid points out that it isn’t so much advertising as Signaling. A Super Bowl implies, “It sends consumers the message, even subconsciously, that …
Marketing Practices for the Service Provider
I have worked with over 100 service providers of all stripes – ISP, WISP, MSP, CLEC, ILEC, MSO, cableco, VoIP/UCaaS, CCaaS, cellco and fiber providers. Most come to me with …
Sales Tip Number 1
A white label VoIP provider has called on me a number of times over the past four years. The latest exchange is why I am writing a blog post about …
Mid-Summer’s Musings on Cloud Comms
When looking at cloud contact center (CCC or CCaaS), my biggest observation is that pure play contact center providers (Genesys, Serenova, et al) are built for primarily inbound contact centers …
EX > CX > F(x)
Employee experience is more important than customer experience. The employee spends as much time communicating internally as externally so their experience with software (tools for their job) is paramount. Clunky …