Targeting Enterprise
Who are you aiming for? The Enterprise? The US has less than 19K businesses with more than 500 employees, which is the official definition of Enterprise. Some providers use the […]
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Strategy, Culture and Marketing (part 1)
The above graphic is from CB Insights. They identified a trend that consulting is dying because Strategy is no longer deemed important. It is all about tactics and short term
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Misconception of Demand
Some vendors enter the channel thinking that the Channel will create demand for them. That isn’t necessarily so. In the two biggest channels – Microsoft and Cisco – the demand
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Field of Dreams
“Build it and they will come.” It is from the movie, Field of Dreams, but it is the stuff that tech CEOs believe. Tech firms have a crazy notion that
Ingram One Worksheet
I will be speaking at the Ingram Micro One event in DC on Tuesday. The topic is the Capitalizing on UCaaS for Cash! I designed a worksheet with some highlights
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The award for UCaaS Goes to…
It is that time of year where every UCaaS provider pats itself on the back for receiving awards, especially if they are on the Gartner Magic Quadrant. [see here and
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