Twilio Does What Telcos Wouldn’t

At Twilio’s Signal conference, they announces a “Trusted Communications” service, Verified by Twilio.

There was talk “about how nuisances like robocalls are leading to not trust our phones for unknown callers. Verified by Twilio is their approach make sure the good calls get through and the unwanted ones don’ts – great idea.”

Certainly the telecom providers have added some spam calling and robocalling measures (usually through a third party). Some are starting to adopt STIR/SHAKEN, but why did they wait so long?

One reason is the bigger telcos just don’t care. They are worried about real calls not getting through and being fined. (As if any fine at the FCC that was actually collected was too much for them!)

Another reason is that they make money on robo-dialers. Plain and simple: revenue.

If a carrier is doing 6 second billing and doesn’t have a short-call ratios, then they are just in it for cash. But once it gets out that a carrier does this – powers robo-dialing – how do you think that will work out for them? Just ask the owner of Soul Cycle. (and everything comes out.)

Google Fi is my cellular provider. (It is an MVNO that provides me native Android on my Pixel.) It has call screening and it will let me suspected spam calls. I get anywhere from 5-10 per day! (My business line forwards to my cell most of the time.) But even that isn’t enough protection.

The telecom providers – USTelecom with NCTA and INCOMPAS – could have worked out a plan. Did they? Of course not. No extra money in it.

When the first provider figures the blocking out, they will win. And win in droves! The rest of the telcos will wonder what the heck just happened.

And it will not be a member of USTelecom who figures this out!

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