The Mitel-Avaya Merger Mania
This rumor still persists: that Mitel and Avaya will merge and create a company that will rival Cisco and Microsoft in the UC space. Wall Street likes the idea of […]
The Mitel-Avaya Merger Mania Read More »
Automation to the Channel
As I have written before, Partner Marketing for the most part is awful or at the very least ineffective. We live in a time for personalization or at the least
Automation to the Channel Read More »
Soaring Stock and Valuations
Maybe every tech company should go through the pitch process. In that process, founders learn a lot about their story, idea, pitch and value – as seen through the eyes
Soaring Stock and Valuations Read More »
To Expo Owners: Take Note
Informa should already know this since they purchased UBM (a VAR based event company), but apparently they don’t. The Channel is an Umbrella composed several discrete partner types: Agents, VARs,
To Expo Owners: Take Note Read More »
Email Marketing to Partners
It seems that every event will now sell your info – thanks Informa!!! If so, then why sell badge scanners to exhibitors? They are already getting the list. To the
Email Marketing to Partners Read More »
Partner Marketing
In the wake of yet another company getting into the channel martech game, I ask you to examine this study. “According to data collected by the SiriusDecisions Command Center, fewer than