VoIP Advertising in 2019
Saw this ad in the Nashville airport. Altus is from Nashville. They went back to Cisco Powered! That #1 Global VoIP Platform is open to interpretation. $19.95. I have seen …
Marketing
The Essential Elements of Marketing
This is both a preview of my talk at FISPA Live 2019 next week in Nashville AND a checklist for the chief executives at service providers everywhere. The slides reflect …
That is Not a Maserati!
One thing that is clear about telecom is that it has plateaued. Just look at the earnings statements. This has always been a me-too industry – since dial-up to the …
Worth a Listen
I am not a Tim Ferriss fan but he does a good interview (and he gets very good guests). I am a huge fan of Seth Godin. This interview is …
Strategy, Culture and Marketing (part 1)
The above graphic is from CB Insights. They identified a trend that consulting is dying because Strategy is no longer deemed important. It is all about tactics and short term …
Field of Dreams
“Build it and they will come.” It is from the movie, Field of Dreams, but it is the stuff that tech CEOs believe. Tech firms have a crazy notion that …