Ten Words
Seth Godin wrote a blog this week called Ten Words per Page. This applies to ads and memos and emails, but it also applies to your presentation (your slide deck). …
Marketing
Why Transactional Sales Folks Won’t Be Consultative
There are 3 types of salespeople in general: transactional, whale hunters and someone in-between. Transactional salespeople won’t make good whale hunters and vice versa. It has to do with motivation. …
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Automation to the Channel
As I have written before, Partner Marketing for the most part is awful or at the very least ineffective. We live in a time for personalization or at the least …
Soaring Stock and Valuations
Maybe every tech company should go through the pitch process. In that process, founders learn a lot about their story, idea, pitch and value – as seen through the eyes …
Email Marketing to Partners
It seems that every event will now sell your info – thanks Informa!!! If so, then why sell badge scanners to exhibitors? They are already getting the list. To the …
Partner Marketing
In the wake of yet another company getting into the channel martech game, I ask you to examine this study. “According to data collected by the SiriusDecisions Command Center, fewer than …