Another Price War
This industry just doesn’t understand how to sell or market. No Value Proposition. No Laddering. No Positioning. Not even clear internal communications of how your product is better than the …
Marketing
Ten Words
Seth Godin wrote a blog this week called Ten Words per Page. This applies to ads and memos and emails, but it also applies to your presentation (your slide deck). …
Why Transactional Sales Folks Won’t Be Consultative
There are 3 types of salespeople in general: transactional, whale hunters and someone in-between. Transactional salespeople won’t make good whale hunters and vice versa. It has to do with motivation. …
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Automation to the Channel
As I have written before, Partner Marketing for the most part is awful or at the very least ineffective. We live in a time for personalization or at the least …
Soaring Stock and Valuations
Maybe every tech company should go through the pitch process. In that process, founders learn a lot about their story, idea, pitch and value – as seen through the eyes …
Email Marketing to Partners
It seems that every event will now sell your info – thanks Informa!!! If so, then why sell badge scanners to exhibitors? They are already getting the list. To the …