AppDirect Makes a Marketplace Move
AppDirect’s MSP event is going on this week in Chicago (Avant’s backyard). AppD said 22% of its base of 10,000 technology advisors are transacting more than $1 million a year …
channel sales enablement
You Know or You Don’t
Recently Avant announced: “First Orion has announced its partnership with AVANT Communications to expand the distribution of its branded calling solutions, giving AVANT’s extensive network of Trusted Advisor partners deeper …
Thee Channel
One point about The Channel: There is no “The Channel.” There are a variety of business types and models that partner with various vendors to bring their product and services …
The Race for Sales
As companies add UC+CC or UC to CCaaS or other bundles, the success of sales will be limited and take a lot of time to come. Why? Because most salespeople …
Sell My Stuff!
I run into this too often. Sell My Stuff! You want partners to sell your stuff – and you can’t understand why they don’t – and you kind of think …
Correcting the Misconceptions about the Channel at CCA24
I covered much of this earlier in my post “Is the Channel Dying“. But yesterday at Cloud Communications Alliance event, I have never heard someone spout so much incorrect information. …
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