After an order is complete with a partner – new, old or renewed – ask for feedback. The organization may not take feedback, but your partner will appreciate it.
Often partners get a bad taste in their mouth during an order. Better to know what it is than to have to guess why the partner is ducking you.
If it is positive feedback, ask if there are any other customers like the last one that your services can be introduced to.
If it is negative, is it resolvable?
Reminder: as a CM, your customer is the Partner!