Email Marketing to Partners
It seems that every event will now sell your info – thanks Informa!!! If so, then why sell badge scanners to exhibitors? They are already getting the list. To the […]
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Partner Marketing
In the wake of yet another company getting into the channel martech game, I ask you to examine this study. “According to data collected by the SiriusDecisions Command Center, fewer than
What a Time to Be a Telecom Advisor
I have had a lot of discussions with channel partners in the last few weeks. One thing is clear: the landscape of carriers is changing. Consolidation makes our life miserable.
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Thoughts from Vegas
There was a big show floor in Vegas, but several attendees commented that it was one and done. Those vendors won’t be back next year. Forrester’s McBain: 70% of Partners
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Car Sales and Selling in General
My lease was up and I had to go car shopping again. I hate it. I don’t know anyone who likes it. At the Mazda dealership, they are still using
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The Master Agency Model and Challenge
So many providers think if I sign up 4 or 5 master agencies sales will explode. It doesn’t work that way. I know that the masters inflate the number of
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