I’m Going Direct
Some days this industry makes me shake my head. It seems no one thinks long term. It is why the current state of the telecom industry is one big huge …
Telecom
Software is Eating Your Commission
It is the fourth quarter – time for the master agencies to hold their big shows. Microcorp, PlanetOne, and others have all held shows. The Agent Alliance held a learning …
Go For the SPIFF!
While providers (especially public ones) look quarter to quarter, they expect agents to think and act long term. “Stop going with the lowest price or the highest Spiff!” Oh, okay. …
UC by the Quarterly Numbers with RC, 8×8
The press release for the quarterly financials must be written by a marketing hobbit to spin everything to sound like roses – as they approach a billion dollars. Why do …
Really Caring About the Customer
Saw this GapingVoid post and it made me think about yesterday’s post and how we take the next step. Companies (that are run by techie CEOs) think that a new …
Lifetime Customer Value
This isn’t a metric that analysts look at: LCV [Lifetime Customer Value]. Analysts look at churn (and quite frankly I do not believe anyone’s churn number. If it was almost …