Top 3 Things I Would Tell UC Providers
The market for UCaaS is crowded with providers (2000+) but not so crowded with buyer demand. It is still a slog to sell UC to buyers. Here are the top […]
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CPaaS and UCaaS Tidbits
Here’s what is happening in Q4 2019 in the cloud comms space of CPaaS and UCaaS (and maybe some cloud contact center (CCC) mentions too). Zoom is going deep into
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3 Biggest Obstacles in UC
In Unified Communications there are 3 obstacles that have kept UC from hitting more than 20% of the marketplace. The first issue with UC is that it does solve a
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Avaya Quits
Around the Internet today – twitter, blogs, LinkedIn – most agree that Avaya called it quits. After coming lighter out of bankruptcy almost two years ago, Avaya was looking to
Value, USP, Position, Ladder
Back in 1969, Ries and Trout wrote an article describing Positioning as a battle for the buyer’s mind. A Brand occupies at most 1K of space in the brain. It
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Windstream Paying the Customer – not the Partner
I was contacted by an agency about how Windstream Enterprise is using referral dollars (called renewal credits) to entice customers to renew their contracts. This is in lieu of paying
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