Saw this ad in the Nashville airport. Altus is from Nashville. They went back to Cisco Powered! That #1 Global VoIP Platform is open to interpretation.
$19.95. I have seen 20 seat deals as low as $14.50 including phones and unlimited calling. It is a race to zero because after 15 years, no UC provider has figured out exactly why business owners should buy UCaaS. So they sell on price.
The advertising – like the sales approach – are the same as in 2010 or 2006. That’s progress.
Verticals. That’s all I am saying.
People are not buying phones. They are buying service to connect with customers. In Seth Godin’s new book, This is Marketing, he writes about the drill bit problem.
People don’t want what you make. They want what it will do for them.