In 2020, I presented two webinars (HERE and THERE) for channel managers that included tips for Recruiting partners. If you pay for the webinar now, I will send you the mp3 from that webinar. Or buy my book, Secrets for Channel Managers.
Understand that when a vendor emails a partner, it is one of many unsolicited emails that the partner receives. Most end up deleted. Craft a better headline for that email! Make the first sentence interesting enough to grab attention.
What is the Value Proposition? Why should a partner sell your stuff? If thevendor sells SD-WAN, UCaaS, CCaaS or network, why YOU and not the vendor the partner is currently using?
- Be Creative!
- Don’t send attachments!
- Use Humor!
Several DON’Ts:
- Don’t Puke the company spiel!
- Mass emails or impersonal templates don’t work when recruiting a partner.
- Don’t list every product.
- Don’t Be Lazy!
- Keep it short and sweet.
- Don’t send attachments! We don’t know you & security!
Here are a few other ideas:
- Treat Recruiting like Dating.
- Give them a reason to choose you!
- Ask a great question to get me interested!
- Leverage quotes from successful partners!
- Tell them about a win!
- Take pointers from email marketing pros like HERE or there.
- Do you have a Partner Profile? Or is it anyone who fogs a mirror?
An example email:
Hey, Peter! I heard from [master agency that gave out my info] that you sell a lot of network. Our partner, XYZ TEM in NJ, just started adding our SD-WAN offering to their network clients. If you want to hear how that worked out for them, call or email me back! thanks and have a great day!
Hire RAD-INFO Inc to help with your Recruiting efforts. (813) 963-5884 or buy the MP3 on recruiting HERE!