“Build it and they will come.” It is from the movie, Field of Dreams, but it is the stuff that tech CEOs believe. Tech firms have a crazy notion that some new feature or functionality will catapult them to big sales. When has that ever happened?
Did the best Operating System win? No. Marketing won.
Did the first car share service win? No. Uber’s marketing won.
Let me ask you: How would they even know you built it, this feature everyone will love?
On Github there are 96 million software projects!!! That is for perspective. Another view would be to go to the Android/Google Play app store and search for any app. Most – travel, dating, etc. – have many, many apps. Too many to know or recognize. UCaaS/UCC is the same way. Too many providers to choose from. It looks like the drug aisle.
People don’t even know what the acronyms mean (UCC, UC, UCaaS, CCaaS) and you think they’re going to be able to figure out some bell or whistle that you built into a product that has a thousand similar products.
The HPBX/UC industry is at 15 years and less than 15% penetration. It is a solution without a bleeding problem. The good news is that the major ILECs are getting rid of copper and forcing businesses to pick an IP solution. Just which one do they pick?
Your Brand and your marketing will determine that.