It seems that every event will now sell your info – thanks Informa!!!
If so, then why sell badge scanners to exhibitors? They are already getting the list.
To the companies that get these list: TREAD CAREFULLY!!!
Many of these emails are out right spam.
The CAN-SPAM act says that we (your company and I) have to have a prior business relationship. We in fact do not. I have a precarious and declining relationship with Informa/UBM/whoever-else-they-acquired.
Sender: Should be a Person, not Frontier SPIFF Alert from today’s debacle.
Subject: Big Payouts, Limited Time! [I would have deleted it then but I wanted to know how they got my email address.]
Next: Mention that this is a blast to folks from the Expo, so they don’t have to figure out how you got the email address!
Be specific in the email. This is the opening copy from Frontier:
“If you do, sell Frontier Complex services… ” then click for more info. If I am unfamiliar with FTR, I have no idea that by Complex Services they actually mean PRI, SIP Trunking and Ethernet, Now I wonder if they mean it is complex for FTR to deliver those services.
The copy might have read simply : “SELL FRONTIER ETHERNET Services now for a 1x MRC SPIFF!”
I understand, the Marketing department was involved.
So how did you end up with a graphic from CAM SODA as your banner?
And then everyone wonders why channel marketing doesn’t work.
Open rate under 5%. Click through rate under 1%.
PS
The subject line plays into the belief that partners are mainly motivated by money. SPIFFs have never played into my sales efforts, but maybe I am a minority.
In addition, invite them to join your list – not just add them.