I am currently working on my new book, The ABCs of Channel Programs: Channel Sales Enablement. To help me flush out some content for the book, I decided to talk with some friends in the industry about what hurdles they see in the channel right now.
Today’s podcast is with the VP of Channel at GTT, Carl Moore, a veteran in the channel. Carl and I discuss topics including on-boarding, enrollment, air cover and executive buy-in, all elements of a successful channel program. Give it a listen and let me know your thoughts.