Almost Half the Market

That’s what one analyst wrote: that UCaaS is on its way to taking half the PBX market. Seventeen years to approach 50%. How are they defining UCaaS? Does it include CPaaS or CCaaS? Are they still counting SIP trunk licenses as seats? Are remote call forwarding or just auto-attendant counted as a seat (like Grasshopper)? Are contact center seats counted as UC if it is sold by a UCaaS provider? Is a voice-activated Microsoft Teams seat counted?

In 2012, Synergy RG had this leaderboard: 8×8, Shoretel, RingCentral, Vocalocity, West IP, iCore, thinking phones and OTHER. Today, after all the M&A that would be 8×8, Mitel, RNG, Vonage, West IP, Cisco, fuze and Other.

In 2016, IHS (now Omdia by Informa) published this UCaaS leader-board: 8×8, Vonage, West, RingCentral, Mitel, Verizon, Star2Star, Broadview (now WIND), Fuze and Nextiva.

In 2020, IHS has essentially the same leader board: RingCentral, 8×8, Verizon, Mitel, Comcast, Vonage, LogMeIn, Star2Star, Nextiva, fuze. VZ absorbed XO and had a hit with OneTalk. LogMeIn is Jive plus Grasshopper & GoToMeeting. My question: where are these providers?

I get Avaya is legacy PBX but they have the deal with RNG and a cloud office offering.

AT&T and Spectrum are part of the Duopoly. Spectrum is a combo of Charter, TWC and Bright House — a lot of Broadsoft there. Also, cableco sell an awful lot of small business and residential voice! AT&T has a BSFT and a deal with RNG, but don’t make the cut?

Intermedia did the deal with NEC (which is similar to the RNG-Avaya deal less the $500M in cash). Intermedia also added Telax for CCC (cloud contact center) to round out the offering.

Lots of other contenders:

  • Dialpad gets mentioned as a smart outsider.
  • TelePacific acquired the BSFT shop DCSI and re-branded as TPX has a new owner, Siris.
  • Evolve IP is a huge Microsoft shop with Broadsoft.
  • Momentum?
  • Coredial even has CCC now.
  • Fusion is a messy mix of Cbeyond+Birch+Megapath – and just out of bankruptcy (the preferred business model of Birch).
  • Not that I give a F but Windstream doesn’t get a mention due to BK?

Amazon and twilio both have conferencing and cloud contact center. Twilio is the biggest CPaaS shop with IVR and other functionality.

Cisco isn’t doing better than LogMeIn? Webex, Spark, Teams, Broadsoft, BroadCloud mixture? Or is Jive killing it despite all the turmoil over there?

Sangoma acquired FreePBX, Digium/Asterisk, VoIP Supply, VoIP Innovations and Dialogic. VoIP Supply white labels VoIP/UC. VoIP Innovations was a DID house with CPaaS and trunks. Digium wholesales HPBX.

I understand the Big 3+1 on the list: VON, RNG, 8×8, Nextiva. Mitel okay although I don’t think they did as well during the pandemic as others did. I think Avaya and Mitel lost users in 2020.

Fuze and West? Who even sees them in deals any more? Fuze spends most of its time trying to IPO or get acquired. West has a new owner and re-branded as Intrado, so how much UC business are they doing?

NOTE: “Based on Omdia’s criteria, neither Microsoft (for Teams), Cisco (for Webex), or Zoom, among many others, made the list, but are “ones to watch,”” Myers notes.

SIDE BAR: You know what company is having a great year in UC&C? Logitech. Logitech has partnered with Zoom for hardware as well as offers numerous WFH devices – microphones, headsets, cameras, keyboards, mice, speakers and more.

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