Lifetime Customer Value
This isn’t a metric that analysts look at: LCV [Lifetime Customer Value]. Analysts look at churn (and quite frankly I do not believe anyone’s churn number. If it was almost …
Marketing
The Big Tech 4: GAFA
“Worth more than $2.3 trillion combined, the Big Tech Four (GAFA = Google, Apple, Facebook and Amazon) continue to grab share from media companies, brands, and retailers. “Scott Galloway, Professor …