I am currently working on my new book, The ABCs of Channel Programs: Channel Sales Enablement. To help me flush out some content for the book, I decided to talk with some friends in the industry about what hurdles they see in the channel right now.
In the first part of the Channel Hurdles series of podcasts, my friend, Dany Bouchedid, joins us from COLOTRAQ. Dany and I met when we co-founded the telecom industry trade association, TCA, in 2008. I have also been on the board for COLOTRAQ and helped them with marketing. COLOTRAQ has made some upgrades to its platform software, DCITRAQ. Give it a try for sourcing colocation, data centers, network and cloud services from 400 vendors.
We talk about the commissions, MDF and SPIFFs that seems to be a worry now for most of the master agencies. How do master agencies differentiate in an era of VADs and masters looking similar?
We also discuss how different the channel is today as compared to five years ago. Give it a listen and let me know your thoughts at peter at rad-info.net