I am currently working on my new book, The ABCs of Channel Programs: Channel Sales Enablement. To help me flush out some content for the book, I decided to talk with some friends in the industry about what hurdles they see in the channel right now.
Today’s podcast is with channel advocate, Nancy Ridge, founder of Ridge Innovative; co-founder of Alliance of Channel Women; and former board member of TCA. Nancy and I talk about the changes in the channel over the last few years. Give it a listen.
