Yesterday, I received an email from Voxbone about their webinar alongside Nemertes Research. “It has some excellent insight into how successful businesses are utilizing SIP Trunking and cloud software to save money and improve their communications.”
The whole “We can save you money” spiel is an old, tired dog. Telecom has been using it since the 80s with long distance, then VoIP, then bandwidth and now SD-WAN and VoIP again. UGH!!!! This is the exact opposite of Solution Selling!
“As a quick example of some of its amazing stats – 52.2% of organizations are currently using or plan to use SIP trunks in the future.” This comment makes me wonder about the research. 100% of orgs will be on SIP soon. UCaaS rides on a SIP trunk. CPaaS is a SIP trunk. VoLTE is Voice over LTE (4G), which is SIP. All of cable voice is SIP trunks. So I guess the other 48% will be holding on to POTS, despite AT&T raising rates on POTS lines because they want to shut down the copper plant like Verizon does.
It would be smarter to talk about how CPaaS enables business outcomes like better customer service.
Or how to create an experience like Lyft or Uber using CPaaS.