Just a quick rant. Every time a TSD signs up a vendor, I get mass blasted from the vendor. I have a number of problems with it:
(1) a majority of the vendors, I just don’t care about and never will.
(2) a majority of vendors SUCK at email marketing!
(3) many of the vendors are looking for MSPs and are sending to Agents.
(4) I get enough spam.
You can tell this is templated and maybe AI-driven email dribble. One week apart. Both emails are just interruptions.
If they had their AI look at any of my websites, they would know that I have nothing to do with cybersec and never have. My referral partners do! But do research before you cold call? NEVER! Use AI to research the partner? NEVER! We use AI to spam faster. It is Lazy. And if you are Lazy at marketing, you are probably lazy at a lot of things. I don’t work with lazy vendors. I get enough of that from the Brand name telcos, I don’t have to use a lazy vendor for anything. There are just too many options for MDR, UCaaS, CCaaS, CX, AI, and every other acronym we are pushing this week.
The sender isn’t even certain which TSB I work with!!!
From: @esentire.com
Sent: Tuesday, August 19, 2025 9:29 AM
To: peter@
Subject: Re: eSentire Cybersecurity PartnershipPETER,
Just wanted to bring my previous message to your attention in case you missed it.
eSentire offers multiple partnership options, whether as a reseller, referral partner, MSP/MSSP, or through our distribution and TSB partners (Avant, Telarus, Intelysis, AppDirect). Our program is flexible with no tiers or minimums—just rewards for working with us.
We can help you confidently discuss cybersecurity with your clients and create a new predictable revenue stream.
Hoping we can set up a call to discuss your goals and share best practices for selling cybersecurity.
Best,
SDR Dude
Partnership Development Manager
From: @esentire.com>
Sent: Monday, August 11, 2025 3:44:26 PM
To: peter
Subject: eSentire Cybersecurity PartnershipHi PETER,
I wanted to personally introduce myself—I’m SDR, the Partner Development Manager at eSentire. My focus is building relationships with partners like yourself to help scale your pipeline, increase revenue, and keep your customers protected from ever-evolving cyber threats.
I’d love to set up a quick call to learn more about your business and explore how we can collaborate and potentially enhance your cybersecurity offerings.
If you’re interested, let me know a day and time that works best for you.
Thank you,
Partnership Development Manager
eSentire Inc. – The Authority in Managed Detection and Response
The best emails describe exactly who your ICP is and how you benefit them. Or use a quote from a partner. But to use AI to interrupt my day once a week is annoying!