Channel Strategy is a lot like music. You can have formula like pop music. It’s a fad but there is a Top 40 list that can make you money and feel good. But the numbers indicate that you will likely be a one hit wonder and fade to obscurity.
But a symphony carries on for years. And it moves people. Isn’t that what you want from your program- to move people and not fade away?
There are three factors to becoming a symphony. At the heart of every great opera or symphony is a story or an emotional narrative.
In addition, tonality is a key. Does it resonate with the listener? If it doesn’t, they won’t listen long. (Especially on webinars where the speaker is reading the slides in a monotone!)
Then there is the movement. To me the movement is the sell through. It isn’t about how many sub-agents that are signed up through your awesome plan to ink every master. It is about how many sub-agents align themselves with you – and sell your stuff! THAT is the most crucial part of the whole symphony – the movement!
So go make music, but try to make it a symphony and not a pop tune.