I am currently working on my new book, The ABCs of Channel Programs: Channel Sales Enablement. To help me flush out some content for the book, I decided to talk with some friends in the industry about what hurdles they see in the channel right now.
This podcast is with channel vet (and current VP at CSNG, now an AppSmart company) Christopher Shubert. Chris and I talk about “MarketTexture” and other things. Give it a listen and let me know your thoughts.